Hashtag™ or #trademark?
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Can the use of a trademark as a hashtag constitute trademark use?
31 March 2016
As the use of hashtags become more common, brand owners and trade mark attorneys are faced with intriguing questions. Can a hashtag be registered as a trademark? And can the use of a registered trademark as a hashtag constitute trademark use or infringement? Christine Strutt and Philippa Dewey investigate.
Read the full article here, written for and published by The Trademark Lawyer Magazine.