T +27 21 526 2800 | F +27 21 526 2801

Meet Hugo Prinsloo

Trademark and Copyright Attorney

A pragmatic and dynamic trade mark attorney with a wide range of experience in trade marks, copyright and related matters.

In addition to law, Hugo also has a background and keen interest in science.


Hugo Prinsloo is a trade mark and copyright attorney and partner at Von Seidels. He specialises in trade mark and copyright litigation, including trade mark oppositions, trade mark infringement / passing-off, company name objections, domain name objections and advertising complaints.

In addition to litigation, Hugo also routinely attends to local and international trade mark availability searches, applications, assignments and licensing agreements.

Contact Hugo

Direct: +27 21 526 2800


  • University of Stellenbosch, BSc (2005)
  • University of Stellenbosch, LLB (2008)
  • South African Institute of Intellectual Property Law, Qualified Trade Mark Practitioner (2012)

Focus Areas

> Trade Mark prosecution and portfolio management
> Trade Mark litigation
> Copyright litigation and advice
> Advertising complaints
> Domain name disputes
> Due diligence
> Contractual IP issues such as assignments and licensing

Affiliations and Accolades

  • Attorney of the High Court, South Africa
  • Fellow, South African Institute of Intellectual Property Law (SAIIPL)