Copyright 101 for Creatives

Authors

No authors found

Share this

Share on twitter
Share on facebook
Share on linkedin
Share on whatsapp
Share on email

Ownership of copyright is one of the more prevalent issues in intellectual property law, particularly in the context of an employment or service relationship. Recently, this has become especially pertinent in creative fields, with the growing trend to outsource work and an increasing number of freelancers who offer their creative services.

As an illustration, let’s look at three scenarios that play out all too frequently in the advertising industry, each of which is seemingly more complicated.

  1. First, you’re a designer who’s asked by the company you work for to create a logo for a new product.
  2. Second, you work for an advertising agency that receives a brief from a company to design a logo for them.
  3. Third, you’re a freelance designer who shares an idea with the creative director of a design studio, who goes on to create a logo clearly inspired by your idea a few months after your tenure at the studio has come to an end.

Read the full article here, written for and published by Without Prejudice.

By Stephanie Zietsman, Trademark Department, under supervision of Simonne Moodie, Trademark Attorney

Copyright 101 for Creatives

Recent news

Zambia finally promulgates a new Trade Marks Act

Zambia finally promulgates a new Trade Marks Act

12 February 2024 The Patents and Companies Registration Agency (PACRA),…
Libyan Trade Marks Office issues new regulations and resumes publication of accepted marks

Libyan Trade Marks Office issues new regulations and resumes publication of accepted marks

Despite continuing conflict in Libya, the government is finally taking…
Export of intellectual property assets by South African exchange control residents

Export of intellectual property assets by South African exchange control residents

11 December 2023 A common theme when dealing with transactional…