T +27 21 526 2800 | F +27 21 526 2801

Meet Hugo Prinsloo

Trademark and Copyright Attorney

A qualified trade mark and copyright attorney with a wide range of experience in trade marks, copyright and related matters.


Hugo is a partner at Von Seidels. He heads up the firm’s enforcement team and specialises in trade mark and copyright litigation and arbitrations, including trade mark oppositions, trade mark infringement / passing-off, advertising complaints, company name objections, domain name objections, and civil / criminal anti-counterfeit proceedings and complaints.

In addition to litigation, Hugo oversees several large trade mark portfolios and routinely attends to local and international trade mark availability searches, applications, assignments and licensing agreements, as well as trade mark due diligence and advisory services.

World Trademark Review features Hugo Prinsloo as a Leading Trade Mark Professional (2021)

Contact Hugo

Direct: +27 21 526 2800


  • University of Stellenbosch, BSc (2005)
  • University of Stellenbosch, LLB (2008)
  • South African Institute of Intellectual Property Law, Qualified Trade Mark Practitioner (2012)

Focus Areas

> Trade Mark prosecution and portfolio management
> Trade Mark litigation
> Copyright litigation and advice
> Civil and criminal anti-counterfeit proceedings and complaints
> Advertising complaints
> Domain name disputes
> Due diligence
> Contractual IP issues - licensing, assignments

Affiliations and Accolades

  • Attorney of the High Court, South Africa
  • Fellow, South African Institute of Intellectual Property Law (SAIIPL)
  • WTR 1000: Ranked in Individuals (2018-21)
  • Anti-counterfeiting Committee Member, South African Institute of Intellectual Property Law (SAIIPL)
  • Member, International Trademark Association (INTA)