Since entering the field of intellectual property law in 2015 as a trade mark administrator and secretary, Elize has built a solid foundation in the prosecution, maintenance, and portfolio management of both local and international trade marks. Driven by a growing passion for the legal dimensions of brand protection, she began studying towards her LLB.

Now, as an associate in the trade mark litigation department, she focuses on brand protection and takes particular satisfaction in crafting thoughtful, commercially aligned strategies to safeguard brand identity, locally and internationally.

She enjoys working on trade mark enforcement matters, company name objections, and negotiation settlements – all with the goal of delivering commercially sound outcomes.

Elize is particularly interested in the intersection of intellectual property law, consumer behaviour, and entrepreneurship. This perspective allows her to approach legal challenges with both analytical rigour and strategic insight, ensuring that the advice she provides aligns with broader business objectives.

Outside of work, she enjoys exploring how brands connect with people, whether through design or storytelling. She finds inspiration in the creativity behind strong branding and is always curious about what makes certain names stick. This curiosity continues to shape her approach to her work and deepens her commitment to helping clients protect what makes their brands distinctive.