Adré Pretorius

Trademark Attorney

An unconventional and practical trademark attorney.

About Adré Pretorius

Adré Pretorius is an attorney and a qualified trade mark practitioner, as well as a Notary Public. Her field of specialisation is trade mark prosecution generally in South Africa, the rest of Africa as well as internationally, including conducting trade mark availability searches, filing and prosecuting trade mark applications and attending to post-registration matters such as renewals and recordals of assignments and changes of client particulars.

Adré has a particular affinity for trade mark portfolio management, including conducting audits to ensure that clients’ trade mark portfolios are fully protected and advising on additional protection required by clients. Adré likes thinking outside the box to help clients find the most practical solutions to complex issues not only in South Africa, but also in the rest of Africa.

She has a keen interest in businesses and brands and therefore focuses on helping clients, whether large or small, local or international, ensure that their intellectual property, in particular trade marks and copyright, is effectively protected. Adré further provides advice regarding copyright matters and assists clients with the drafting of copyright acknowledgement and assignment agreements, as well as reviewing existing agreements to ensure compliance with the relevant laws.

Focus areas

  • Trade Mark availability searches
  • Trade Mark filing and prosecution
  • Trade Mark portfolio management
  • Trade Mark assignment and other recordals
  • Copyright advice


  • Stellenbosch University, BComm (Law) (2007)
  • Stellenbosch University, LLB (2009)
  • South African Institute of Intellectual Property Law, Qualified Trade Mark Practitioner (2012)

Affiliations and accolades

  • Attorney of the High Court, South Africa
  • Fellow, South African Institute of Intellectual Property Law (SAIIPL)
  • Notary Public, South Africa
  • Ad-hoc member of the South African Institute of Intellectual Property Law (SAIIPL) Copyright Committee for the purposes of reviewing and commenting on the Copyright Amendment Bills (2015-2018)

Featured in

Major strides in the inclusivity of Copyright Law in Africa

Copyright is a branch of Intellectual Property (IP) Law where legal inclusion for people with disabilities has seen developments in the past year. Many authored works lack accessibility for people with disabilities.

Von Seidels Awarded

“Patent Firm of the Year – South Africa” recognition during Managing Intellectual Property’s awards ceremony held last night in London.

World IP Day 2022

World IP Day today focuses on young people and innovation. At Von Seidels we celebrate young inventors, brand owners, IP professionals and…

10 Strategic Tips…

…for Filing Trade Marks in Africa. Ready to embrace Africa? Outlined below are some practical considerations and strategic approaches for filing