Hugo Prinsloo

Trademark and Copyright Attorney

A qualified trade mark and copyright attorney with a wide range of experience in trade marks, copyright and related matters.

About Hugo Prinsloo

Hugo is a partner at Von Seidels. He heads up the firm’s enforcement team and specialises in trade mark and copyright litigation and arbitrations, including trade mark oppositions, trade mark infringement / passing-off, advertising complaints, company name objections, domain name objections, and civil / criminal anti-counterfeit proceedings and complaints.

In addition to litigation, Hugo oversees several large trade mark portfolios and routinely attends to local and international trade mark availability searches, applications, assignments and licensing agreements, as well as trade mark due diligence and advisory services.

Hugo currently serves on the International Trademark Association’s (INTA) Anti-Counterfeiting Committee.

World Trademark Review features Hugo Prinsloo as a Leading Trade Mark Professional (2022)

Focus areas

  • Trade Mark prosecution and portfolio management
  • Trade Mark litigation
  • Copyright litigation and advice
  • Civil and criminal anti-counterfeit proceedings and complaints
  • Advertising complaints
  • Domain name disputes
  • Due diligence
  • Contractual IP issues - licensing, assignments


  • University of Stellenbosch, BSc in Human Life Sciences (2005)
  • University of Stellenbosch, LLB (2008)
  • South African Institute of Intellectual Property Law, Qualified Trade Mark Practitioner (2012)

Affiliations and accolades

  • Attorney of the High Court, South Africa
  • Fellow, South African Institute of Intellectual Property Law (SAIIPL)
  • Member, Anti-counterfeiting Committee (SAIIPL)
  • Member, International Trademark Association (INTA)
  • International Trademark Association (INTA) Anti-Counterfeiting Committee (2021-22)
  • WTR 1000: Ranked in Individuals (2018-22)
  • IP Star, Managing Intellectual Property, Trade Marks (2014 - 2022)

Featured in

Von Seidels Awarded

“Patent Firm of the Year – South Africa” recognition during Managing Intellectual Property’s awards ceremony held last night in London.

INTA AM 2022

Our INTA team is excited to be flying to Washington D.C. for the in-person INTA Annual Meeting. We really look forward to reconnecting with our…

WTR 2022 Rankings

Von Seidels and all 5 of our trademark partners are recognised by WTR, the world’s leading directory for trademark professionals.

Von Seidels is in Tier 1

We are excited to share that our firm has moved up to Tier 1 for trade marks in IP STARS (Managing IP) 2022 firm rankings for South Africa.