Simonne Moodie

Foreign Counsel and Trademark Attorney

A trademark attorney with a broad range of experience in trademarks, copyright and related matters both locally and internationally.

Simonne Moodie’s broad understanding of South African and international trademark and copyright law sees her providing strategic and legal advice to a wide range of clients.

About Simonne Moodie

Simonne Moodie is a partner and trade mark attorney. Simonne specialises in searches, filing and prosecution of local and foreign trade mark applications, trade mark oppositions, trade mark infringement, passing off and unlawful competition, copyright infringement, company and close corporation name objections, domain name registration and objections, due diligence, as well as trade mark and copyright licences and assignments, and other contractual IP issues.

With an honours degree in commerce, majoring in marketing, Simonne provides clients with strategic marketing and brand management advice in addition to legal advice on IP.

Simonne has legal experience from working in New Zealand, Australia and from a leading intellectual property law firm in the UK, before moving to South Africa.

Managing Intellectual Property recognises Simonne Moodie as a ‘Trademark Star’ (2013 - 2023).

World Trademark Review features Simonne as a Leading Trade Mark Professional (2013 - 2024).

Legal 500 recognises Simonne as a ‘Leading Individual’ (2013 - 2023).

Who’s Who Legal features Simonne as a trade mark expert (2015 - 2023).

Focus areas

  • Trade Mark prosecution
  • Trade Mark litigation
  • Trade Mark portfolio management
  • Copyright
  • Anti-counterfeiting
  • Due diligence
  • Contractual IP - licences, assignments


  • Otago University (Dunedin, New Zealand), BCom (Honours) (1998)
  • Victoria University (Wellington, New Zealand), LLB (2001)
  • The College of Law Professional Programme (London, UK), Graduate Diploma in Legal Practice (2003)
  • South African Institute of Intellectual Property Law, Qualified Trade Mark Practitioner (2014)

Affiliations and accolades

  • Barrister and Solicitor of the High Court, New Zealand
  • Associate, South African Institute of Intellectual Property Law (SAIIPL)
  • Past Brands & Marketing Team Member, Association of European Trade Mark Owners (MARQUES)
  • Member and China Team Member, Association of European Trade Mark Owners (MARQUES)
  • Member, International Trademark Association (INTA)

Featured in

Von Seidels Awarded

“Patent Firm of the Year – South Africa” recognition during Managing Intellectual Property’s awards ceremony held last night in London.

INTA AM 2022

Our INTA team is excited to be flying to Washington D.C. for the in-person INTA Annual Meeting. We really look forward to reconnecting with our…

WTR 2022 Rankings

Von Seidels and all 5 of our trademark partners are recognised by WTR, the world’s leading directory for trademark professionals.

Von Seidels is in Tier 1

We are excited to share that our firm has moved up to Tier 1 for trade marks in IP STARS (Managing IP) 2022 firm rankings for South Africa.